Become a Kindle Author…

Posted on November 6th, 2011 by Suz

Become an Author-Become an Authority

Why write a book? 

Whether you are a professor in an ivory tower university, or a coach, entrepreneur, speaker or online marketer, having a published book is one of the fastest ways to establish yourself as an expert in your field.  Any professional who needs to connect with a market for his/her services will immediately have a competitive edge as a published author.  The word authority evolved from “author” long ago, because of the traditional respect that we attach to someone who has written a book.  As we continue to move into a world that wants to click through websites and information at a dizzying rate, writing a book has also become a more appreciated tool, where we can connect with our audience long enough to present our message.

The results of being an author and seen as an expert are considerable:

  • Credibility in Your Niche
  • Name Recognition/Platform Recognition
  • Speaking Invitations,  Media Coverage
  • Influence and Innovation of Ideas
  • Marketing Tool/Competitive edge in Business
  • Promotional Tool That Increases Perceived Value to Customers
  • Positioning Tool That Increases Perceived Value to Business Partners

Why Sell Your Book on Kindle?

Going through the process of getting your book published and in book stores can be time consuming and expensive, and depending on the book can involve travel for book signings and other promotions.  And the Kindle started out as a cool way to take your books to the beach.  But recently, Amazon has become intent on gaining market share in the e-book market, by creating applications for PC’s, Apples, even IPads, and other mobile devices.  You no longer have to have a Kindle to read your Kindle book, you can download it to your computer with the Amazon app. The Kindle is lower priced than it used to be, and sells in a variety of stores like Walmart and Best Buy.  Amazon has set higher commissions for books priced between $2.99 and $9.99, and made it free for authors to upload their books. The overall effect is one that sells more books, and makes it faster, easier, and cheaper for authors to get their books to market.

I look forward to pulling together our friends and associates  who would like to join a supportive community all interested in going through the Kindle book writing and publishing process together. Please sign in at the opt-in on the far right to receive your first free information about how to do it yourself for your own Kindle book.

P.S. I’ve turned on comments so please leave me your thoughts of what you would like to get out of this group, and what you can contribute.  I am dedicated to making this as cost effective as possible, and leaning myself toward teleseminars so that we can all talk periodically. I can run these, and provide some free speakers, so that is what I would like to contribute, as well as provide the fruits of my research- so please sign up!! for that regardless of whether or not you want to participate in a group. Look forward to hearing from you.

 

 

 copyright 2011 ItsYourTurnForSuccess.com  all rights reserved

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News and Tools for Spiritual Entrepreneurs

Posted on October 30th, 2011 by Suz

Series on Monetizing Your Web Business

For the last year or two, I have been firmly focused on finding the truth about which marketing programs are really working online right now, while recouperating from a  serious illness. Having been an entrepreneur most of my life, and loving marketing for its ability to turn on profits where none existed, I have been thrilled to find some excellent business models presented by knowledgeable teachers in the last 6 months. I am enjoying associating with spiritual entrepreneurs at this time in my life, many of whom are coaches, or other business owners dedicated to making the world a better place, and I can’t wait to share this information with you to help you get your word out. The world needs your work right now more than ever.

There are some great tools and methods, not aimed at tricking anyone to buy, but to utilize the web to bring those to our message who can genuinely benefit, and help us go out to the entire world in a way never possible before to find customers who never knew we were here.

So let’s get started. What is most on my mind these days? The incredible changes in Amazon, mainly in the Kindle.  Once considered by some to be a high priced gadget for wealthy beach-goers, the Kindle materials are now available for instant download to PC’s and Mac’s, not to mention handheld devices of every decription.  And once a difficult and time consuming job, becoming a published author is now within the reach of anyone who is serious enough about a topic to produce quality, useful content.  Although we still love Clickbank, which revolutionized the instant e-book delivery and affiliate attraction and payment system, the Kindle offers an added benefit of being free for your e-book submissions.

But It’s the marketing aspects that really got my attention, as the cost of getting each customer rises in this economy, and the promise of profit sometimes fades. While most savvy marketers are happy to give away valuable content to attract the ideal customer, the Kindle provides a way to find new customers that pays something, while educating them about the benefits of their higher priced products. All in a way that is easier, faster, cheaper, with no book signings.

Stay tuned for my next blog post: Become an Author, Become an Authority  and see how much weight being an author can carry toward promoting your ideas, your products, and your personal business brand.

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How to Make Your One-Man Band Sound Like the Whole Orchestra

Posted on July 17th, 2011 by Suz

 

How to Have Big Company Impact as a Solo Entrepreneur

 My husband and I have shared a few laughs over the years thinking back to times that each of us badly needed to make a fledgling company grow into a final vision, with only a few days, and a few dollars to spare.

 I’ll never forget the story he told me about the time he was bidding on a contract to make some large and very detailed models for a customer. It came time for the inspector to drop by the business to make sure there was something actually there, and my husband started thinking that the hand tools required to actually do the job, didn’t look too impressive sitting there on the table.

 He had plenty of places that he could borrow a large saw to cut the one large platform to build the project on, but he knew the inspector had to see it in place when he arrived to understand. So with just a day or two notice, he went to a tool rental place and rented several large woodworking tools to fill up his workshop. He took his envelopes of small photos of the other jobs that he had done, and had them blown up into a portfolio, that showed the great work he had done for others and had professional written all over it. So when the inspectors showed up a few days later, he showed he was capable of doing the job, and that’s what they wanted. The fact that he knew that he looked ready and able gave him confidence, and he was able to relax and talk about the details of how he was going to produce the model, which was then completed to their satisfaction.

 But in the meantime, after he was awarded the contract and the inspector left, he had a really good laugh. In his haste of setting up he hadn’t even plugged the equipment in! I was rolling on the floor laughing when he told me.

 And I think this is a perfect example because the point was not to fake being able to do something that he couldn’t do –that is never a solution, and in this case he was well-qualified. It was all about creating the business image that would make the inspectors, in this case the decision makers, feel confident at a glance so that he would get hired for the job. The old saying “you never get a second chance to make a first impression” is as important to your business image, as it is to your own personal image.

 This is not much different than putting on a good suit for a job interview, and researching the employer to put your best foot forward. It is all about getting your image just right to convey to the employer that you are the person for the job.

 I’ll always remember the first big show I did in Boston, after I started my sheep-to-sweater business in Vermont so many years ago. I was putting the finishing touches on how I would set up my table at the show, to impart the charm that people always felt when they came out to the farm to buy yarn, visit the newborn lambs, or be measured for a handmade sweater.

 I was startled when out of the blue the phone rang, and it was the producer of a live news show on WBZ in Boston, asking if I would come to their studio to make the commercials for the coming show! I was in shock, and worried that I had neither time nor money to come up with the image I wanted to portray on a major television station.

 But I knew it was time to step up to the plate. In the next three days I had a print made of the wonderful painting that hung at the entrance to the farm. I took all of the pictures of the sheep and the sweaters and put them into an impressive album. I somehow found a printer in the basement of a local church that printed my painting of shearing sheep, and I had created my logo and my first yarn label. I turned over the label, and had the backside printed on half of them, with the natural colors of the yarn and ordering information, and created my first sample card.

 No designer could have given me a more nostalgic, unique or charming look, that appealed to sophisticated city dwellers, as well as my neighbors and friends in Vermont.

 The story didn’t end there. Just before I left to go to Boston I got a second call from the TV producers at WBZ. This time they were asking me if I would be willing to do an entire segment on the show — live! — be interviewed, show my sweaters, and tell the story behind the designs. What a blowout of a craft show I had as a result, and I continued to run into people for years afterward that remembered me from that one TV appearance.

 There are many points that could be made from this simple story. Perhaps the most important is the power and vibration of your internal vision when you create a business from your heart. It gives you the confidence to take on that windfall business when it comes, no matter how unexpectedly it may be. It shows you the true power of the law of attraction to match you up with people who want and appreciate what it is that you offer, and lets you experience in real-time your business dream coming to fruition.

 In the next few articles I will be expanding this idea as I discuss the ways to multiply your business efforts many times over. I will be talking about how to outsource to give yourself full productivity as a business owner, even if you are a solo entrepreneur. We will follow that with discussions of joint ventures, to expand the reach of your business even further. And last but not least I will wrap up the series with a discussion of the law of attraction and how you can apply it to your business, called “Make a Money Magnet of Your Business”.

 Here’s to Your Success!

 Sue

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How To Find a Profitable Niche Within Your Favorite Topics

Posted on June 1st, 2011 by Suz

How to find a profitable niche within your favorite topics

Session 2 of “Flying High, Flying Solo-Strategies To Make Your One-Person Business Soar”

Step one — put your combined “favorite topics” list that you came up with in session 1 in order, to prioritize with number one at the top.

Step two — take your top three choices and find out how much of a market there is for each one. This is the most critical step you will take in online marketing. This is finding out how many people are searching for what it is that you want to present in your business. Done correctly, this lets you jump start your business, by speaking to a waiting crowd. Here’s the fast-track to checking out how much of an audience you have, and how much they spend for good products in that niche:

 1. Check Amazon — How many books are written on the subject? What are the sales for those books? How many comments are found for each book in that niche?
 2. Check magazines.com or Amazon for magazines in the niche. How many are there, and what is the circulation of those magazines? This gives you a fast way of gauging how popular the subject is.
 3. Run the free keyword tool in Google for each of your three topics, and make sure you have more than 10,000 searches per month for each of the top five keywords. Start finding the sub-niches by using this keyword tool, especially if your topic is broad. Go to https://adwords.google.com/select/KeywordToolExternal
 4. Check out clickbank.com, go to the marketplace and run searches on the “gravity” ( a measure of recent sales and popularity) in the areas you have chosen, and make sure you can find at least four top selling products for each of your three topics. Like Amazon, this gives you a scorecard for finding the products that are making money with those topics.
 5. But the ultimate key here, is not only how many people are searching Google for information on that product, but also how many websites are competing with each other for those keywords! And hundreds of new websites are put up every day without knowing this. This is the competition that you want to overcome to rise up in the search engines.
Ideally, you are looking for a large number of people searching for information in your niche as you no doubt already know, but you’re also looking for the fewest competitors in your niche. Discovering this about the topic you want to market, could mean the difference between moving slowly up from 20 or 30 pages back in Google, or getting first page Google ranking. First page Google means serious traffic for your website. It is high quality targeted traffic, and can be totally free as you begin to use your top keywords, with the least competition, in your articles and blog, headlines and even domain names.

After figuring this out the original long way for many months, I can attest to the fact that it’s really a lot of work, but I also found that it’s really worth it. I have a special surprise that I’ve found that makes short work of this calculation, and I’ve arranged for you to access a special two-week trial for only a dollar. You will be able to use this amazing tool to find keywords to use for your company name, your article headings and copy, and to scatter throughout your blog to give you the best (almost) free search engine optimization available.

 So complete the above exercises and then sign up for your two-week trial for a dollar and run the keywords to your heart’s content that will jump start your traffic like nothing else you could imagine. Make notes on everything else this incredible site has, because you might want to go back there later. (Don’t miss the excellent videos on marketing and traffic during your two week trial.) For Your $1 trial go to, Keyword and PageRank Tool.
 
Because “It’s Your Turn for Success”
In Your One-Person Business Right Now
 
Suz-
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How to Generate the Best Ideas for Your One Person Business

Posted on May 27th, 2011 by Suz
Starting a business of your own can be daunting, so give yourself the edge by following good business practices, and combine that with working in areas you are passionate about.  Not sure what business to tackle first?  Start with brainstorming ideas about the things you love and have succeeded with, and the things you love to share with other people.
 
Einstein said “if you want to have good ideas, you have to have lots of ideas.”
 
 The way to get a lot of ideas, is to free write ideas as fast as you can without judgement, as you ask yourself targeted questions.You can prioritize later with your critical mind, but judgement at this stage is the enemy of creativity. Let the ideas flow.
 
To come up with the very best ideas for your one-person business, you need to take stock of your knowledge, talents, personal and business preferences.
Use  this e-mail as a worksheet now to generate the best ideas for you to start with.

1. What do you know about?
List your education, background, jobs and any extra training you might have had.

 

Make as extensive a list as possible, of things you know about from your own research, reading and experience. What are the magazines and books you pick up when you go to the bookstore, or order from Amazon?
 
What are the things that you have learned from other people that you treasure most?

 

2. What are you good at?
Spend some time with this and think about what you end up doing for every company that you work for. Do you organize company picnics or sports teams? Do you like to bake birthday cakes for people at work? Do you always get asked to do the training for your department? Include the details of what you do for a living in your main job, if that’s what you love the most.

 

What are you good at outside of work? What are your hobbies, sports that you enjoy, or recreation that you do on a regular basis?

 

Have you ever raised a garden, had pets, raised animals, or helped a child or family member overcome a challenge? What are the challenges in your life that you have overcome, that you’re most proud of? Could you help someone else with that?

 

3. How do you like communicating to share the things that you enjoy with other people? Do you want to write a book, send a fast e-mail, talk to the person on the phone, or work with them in person? 
What would you like people to remember about how you contact them? The more detailed you get with this the more unusual and specific answers you will come up with. Video expert Gideon Shalwick gave an example in his blog a while ago, about a guy who absolutely loved guerrillas, and also loved surprising people. He wove this into a business where he dressed up in a gorilla suit, and hired himself out to deliver surprises for special occasions. It was very successful, making him hundreds of thousands of dollars.Best of all, he never tired of it.

 

4. The next step is to find the relationship between all of these things that will deliver the most expertise for your customer, coupled with the most enjoyment for both of you. In the first column, list the top three to five favorite things that you either know about or are good at.  Now is the time to prioritize.

In a second column next to it, list the top three things that you enjoy sharing with other people.

Brainstorm as many associations as you can possibly think of, between these two columns. If what you enjoy most is baking, and what you love sharing most is surprising children, you might want to consider helping other parents throw parties for their kids, for example.You might brainstorm writing a cookbook for kids, and decide to have a few kids over to test it out. If you have nutrition education, you could help kids with special diets.

In the next e-mail, we’re going to cover the details of how to find a profitable niche within the intersection of what you’re good at, and what you love to do. This is where things get really interesting. Please repeat  this first exercise for as long as you continue to come up with new ideas.Think outside the box, and I think you will be surprised at what you come up with
 
Next, I’ll show you how to make sure that there is a market for what you would like to do, so that you know you will have potential customers to market to.

Here’s to your success in your one person business!

Sue                          
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Flying High-Flying Solo, Make Your One-Person Business Soar

Posted on May 26th, 2011 by Suz

 

 Welcome to the Seven Part Series “Flying High-Flying Solo, Strategies To Make Your One-Person Business Soar”.

 
There may be no more daunting challenge than attempting to create and run a business of your own, but I’m going to focus on some of the benefits I feel so strongly about-and how you can access those as you develop your own business ideas. I know you need free and really low cost resources to get started, and I will be sharing a host of those sources throughout my materials.
 
So, Hello-and Welcome to the series. My name is Sue Shockley.  I have been creating and running businesses from my early twenties. Helping others develop a business has taken me into a variety of industries, and I particularly like to borrow resources from one industry and apply them  in another for immediate innovation.  I have particularly enjoyed helping others combine beautiful product design with innovative materials, in ways that create unique products. In my wholesale jewelry business 18 years ago, I was faced with a great interest in expanding to the internet, only to find that the transition was either too expensive, or too time consuming for me to figure out alone.  As CEO of my company that shipped to 14 states, I stuck to what I knew to keep our profits growing at that time, but never lost interest in the potential of the internet.
 
So, now I have made the time and have the great pleasure to have had many of those technical questions answered for myself, and particularly find internet marketing astounding as it brings the potential for customers from around the world to our computers. I love to consider the ways we can use the Law of Attraction in internet business, and will be sharing those in this series as well.
 
Welcome to the series, and my sincere hope that we may be of help while you create your own business. It is a journey, and can be a really enjoyable one, as you reduce your workload, and make time for creative thought.
 
Best wishes for you to find “Its Your Turn For Success”, on the internet and beyond.
 
Sue Shockley

 

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Flying High-Flying Solo

Posted on May 18th, 2011 by Suz

Flying High-Flying Solo

 Strategies To Make Your One-Person Business Soar

Use These Seven Strategies Right Now For Greater Rewards And A Smaller Workload In Your One-Person Business: 

  • Doing Just What You Want With Your One-Person Business Right From The Start.   …Generating Great Ideas.
  • How To Find A Profitable Niche Within Your Core Business Ideas, To Give You A Faster Track To Those Profits. …Streamlining Successful Action.
  • How To Make Your One-Man Band Sound Like the Whole Orchestra Playing.  …Having Big Company Impact As A Solo Entrepreneur.
  • Time Management Tips Become Your Best Friend For A Reasonable Workday.  …Managing a Big Footprint.
  • How To Multiply Your Own Work Efforts Many Times Over.  …Outsourcing Like A Pro.
  • How To Extend Your Own Business Reach Many Times Over.  …Joint Ventures For Shared Enjoyment And Multiplied Prosperity.
  • Ideas For Using The Law of Attraction In Your Business To Draw The Right Customer To You….Make A Money Magnet Of Your Business. 
To Receive Your 7-Part Series “Flying High-Flying Solo, Strategies to Make Your One-Person Business Soar”

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Just Coming Back From a Long and Difficult Illness…

Posted on June 23rd, 2010 by Suz
Hello and welcome.
I’m just coming back to my website after a long, and devastating illness. The first thing I want to share with you are some of the law of attraction stories that have affected my life and also that of my husband Ward.
I have always felt the Law of attraction working in my life when I have focused intense emotion on big goals. But it’s only recently that I have been able to manifest my thoughts into reality for simple every day occurrences, or even considered that I could do it. What this tells me, is that I haven’t believed it was possible to do it so quickly. I somehow must have thought that it “took time” for the forces of the universe to work.  We know that this isn’t true, but I hadn’t experienced it firsthand yet, or so I thought.
The most recent was a simple garage sale situation. We had put all of the stuff out that we thought could help people, such as the electric typewriter and old fax machine, that might help someone looking for work. I still had some jewelry from a jewelry showroom that I had years ago. As I looked at the containers full of  costume jewelry, I stopped and stared, and said “Oh, wouldn’t it be wonderful if I could just sell this all to one person?”
But I just as quickly put it aside, knowing that most people would buy a few items and hardly make a dent in the supply. But we didn’t even have time to get the containers set up well before someone showed up and started looking through everything and asking about prices. Before I could get them much information they turned and said they  were set up in a jewelry booth at a special market, and how much for the whole thing?
This happened within minutes from the time I had my first thought. My prices were  good enough that I hope that they will be able to make some money, now that my days of doing so many jewelry shows are probably over, and maybe happily so.
My husband Ward comes home daily and comments about how often he gets the parking spot right next to the door, with only having to think about it. I always laugh and tell him he should focus on something more critical if he’s that good. But I never dreamed that I would be able to manifest my thoughts so quickly, although I have been a student of law of the attraction for years, and have gotten  many big things that I have wanted in life by setting an intention and being very, very patient.
The smallest situation at Christmas startled me, and started me thinking.  I was in the basement looking for wrapping paper, during a time I was so weak that I felt I had about 10 minutes of energy to wrap his present and get it under the tree. He has stuck by me every step of the way during this year of illness, and I was detemined to create a happy Christmas for him. But the wrapping paper I found was a sorry snowman from yesteryear. It was then that I first experienced for myself that focus of thought can bring instant results. I knew I was experiencing something new.  As I looked at the bad choices of wrapping paper I said “ I want something really beautiful”.  And with that I lost my balance a bit, and moved the corner of the shelf holding the paper, allowing a beautiful roll of Christmas paper in the color I envisioned to present itself, still in its original wrapping. I never remember buying it. 
To see that it is possible with these small things, gives us the confidence to try some bigger things and to examine the underlying beliefs that drive the energy vibrations to attract it all to us.  What this tells me, is that I haven’t believed it was possible to do it so quickly. I decided  to work on changing those beliefs, and see what happens.

I started my study of the interaction of the mind and body over 40 years ago, but what I have learned about energy healing in the past few years has been the most important discovery of my life,  and I will try to remember all the incredible healers I have met on the journey.  The way energy healing helps us change our “vibration” also enables the law of attraction to work in our favor, and I will be discussing what I have learned in later posts. 
I can’t wait to share it all with you.
I was certainly very sceptical about some of the claims of energy healing at first, because of my science background.  But it is really the scientific discoveries fueling my enthusiasm today, as well as a chance to feel good again after a nightmare of illness that left the medical community puzzled, and me in a state of physical and mental pain that I had never experienced. 
Be sure to click on the interview I did with Bob Doyle  HERE, where he explains the way the law of attraction works to get things rolling for yourself.
More later…
 
 

 

 

 

 

 

 

 

 

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Realtors can use the Law of Attraction for better business.

Posted on October 1st, 2009 by Suz

How Realtors are using the Law of Attraction for a more profitable, saner year in Real Estate.

Realtor, Ward Barcafer of REMAX Unlimited is giving a talk today on the Law of Attraction in real estate to his real estate group.  There will be highlights of the talk, and Ward’s time tested resource recommendations available for you by entering your first name and email address in the box to the far right.

Stay tuned each day to this spot where we will update the blog around specific resources to use the Law of Attraction in real estate, mortgage business, or other sales.  See you right here.

Ward Barcafer

real estate Broker

 

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The Latest Coach in the Directory of Coaches

Posted on February 3rd, 2009 by Suz

Sue Shockley Interviews Sharon Lindenburger “the Content Coach” For Her Directory of Coaches.

Sue Shockley continues to expand her “Directory of Coaches” with an in depth interview and listing profile of 30 year veteran author and book coach, Sharon Lindenburger of Ontario, Canada.  The Directoy of Coaches is a new service, recently introduced by Ms. Shockley, who has referred to herself as a “professional matchmaker” for Coaches and Clients.

Using the interview process, as a tool to enable potential clients to get a feel for the personal philosophies , personalities and focus of various coaches, Sue Shockley is helping experienced coaches get set up this week in the Directory of Coaches listing service.  Each coach has a full profile of information about their education, experience, and areas of focus, complete with pictures and links to write-ups on Sue’s main website http://ItsYourTurnForSuccess.com, as well as links to their featured coaching programs on their own websites.  The Directory of Coaches catalogs and organizes information about how each coach works, so a  visitor can come on the site and browse  categories of coaches, find a coach they know by name, or run an in-depth search for keywords, such as “Law of Attraction” , energy therapy, etc.  Sue is setting up an elaborate email  series for the coaches, to help them utilize the opportunities that the Directory of Coaches  has to offer.

Sharon Lindenburger is the new interview onboard found at http://itsyourturnforsuccess.com/sharon-lindenburger-interview/, with experienced coach, Rich German demonstrating the way for other coaches to get their profiles in this week.  Sue Shockley is running a great introductory offer of 2 months free, for a short time, with monthly service in the future set at only $10 a month for these charter members.  Coaches wanting to announce their programs, will be provided with creative ways to do that each month as optional services are created.

So we are “calling all coaches” (really qualified coaches that is) this week, for a great grand opening celebration.  Come join us.  Coaches, take full advantage of Sue’s offer to present your coaching business  free, during this great introductory offer.  Always free for Visitors.  Just think what you could do to present yourself, and your business.

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